An empathetic design studio for those making a kinder world.
Thanks for taking the time to come and see what I’m all about.
Golden Intro is a boutique design studio - founded by me Renée Lam - who after over a decade’s worth of experience working for top global agencies and brands (Klarna, Bumble, Uber and Google) decided I wanted to make my expertise available to smaller, purpose driven businesses.
Based in Europe but working with clients around the globe I love partnering with those driven by a desire to help others. With a multifaceted background that spans branding, design and advertising, I’ll help you find your authentic brand voice, bringing it to life in a way that feels unique and in step with your audience.
My belief is that all great work starts first, from listening.
So if you’re curious to hear more I’d love to chat during a complimentary consultation to see if I can help you too.
Our Branding Process
Step 1
Brand Strategy
We meet you (in person or online) to discuss your brand history, target audience, and competitors to discover your brand's personality and set the right creative direction. This will be done through an initial brand questionnaire followed by a strategy workshop to make sure we have everything we need.
Step 2
Creative Direction
Next, based on our research into current audience insights, market & design trends and competitors we create a design presentation that includes two different visual directions in the form of moodboards for you to choose from. The selected moodboard will then guide the look and feel of your actual design deliverables.
Step 3
Design stage
Once a visual direction is selected we will then move on to the design stage. Once ready we’ll share two options per deliverable to select from. Hopefully you’ll be as excited as we are about what we share, but if any changes are needed these can be made within the 2 rounds of feedback allocated.
Step 4
Final handover
Lastly, when you have chosen and approved the final design concept, we deliver all the editable files and materials that were included in the project scope. We’ll also take you through the brand manual we create to help you use your assets in the best way possible.